The IREX DR800SG, a sleek, 8.1 inch, touch-screen eReader that offers multi-mode 3G wireless capabilities, was introduced in October, 2009, and promises to be a contendor to the Kindle DX. Supported by key partners Barnes & Noble, Best Buy, Qualcomm, and Verizon Wireless, providing access to content, retail presence, and the most reliable wireless network in the country, users can purchase books, newspapers, and magazines from a variety of sources.
“Consumers are ready for eReaders, but the device is only one piece of the equation. People want an enjoyable, easy reading experience with no‐hassle access to content. IREX’s strategy – based on giving consumers choice – and the partnerships we have in place make it easier for them to purchase a device, access content and enjoy it wherever they are,” said Kevin Hamilton, North American CEO of IREX Technologies. “IREX has been a driving force behind the evolution of eReaders since its founders invented e‐paper display technology based on E Ink Corporation’s electronic ink. With the DR800SG, we bring to market all that readers have been asking for: a stellar device that puts the reader in the driver seat with regard to where they buy content and what they do with it.”
The IREX DR800SG includes access to the Barnes & Noble eBookstore, with more than 750,000 titles, the latest new releases and bestsellers, priced competitively at $9.99 per download. “The Barnes & Noble eBook strategy is very much aligned with IREX’s approach to the market,” said William J. Lynch, president of BN.com. “IREX’s open platform, powered by Barnes & Noble’s comprehensive eBookstore, is an appealing proposition for people who love to read. Barnes & Noble is the world’s largest bookseller, so we understand how to create a great shopping experience for people looking for simple and convenient access to their favorite subjects, authors and material.”
Wireless connectivity for the IREX DR800SG in the North American market is provided by Verizon Wireless, and customers can easily download their purchases almost anywhere.“Verizon Wireless invests heavily in its network to provide consumers with the best wireless experience possible, regardless of whether they’ve purchased a device directly from us or are using one of the devices certified through our open development program,” said Tony Lewis, vice president of open development for Verizon Wireless. “Our 3G network enables IREX devices to quickly access content in more places, giving IREX customers a distinct advantage over customers with other eReader devices.”
And, finally, the IREX DR800SG utilizes Qualcomm’s mobile broadband technology to support global connectivity, enabling the device to be activated in virtually any market. In 2010, this connectivity will enable users to download content while travelling abroad! “Wireless connectivity has the potential to enhance many aspects of everyday life, and the IREX DR800SG is an example of the type of flexibility and enhanced user experience that can be delivered through 3G,” said Barry Matsumori, vice president of product management for Qualcomm CDMA Technologies. “Qualcomm’s Gobi technology will bring a new level of freedom to consumers using the DR800SG worldwide.”
Key Features:
- Extra-Large screen in a lightweight, functional design
- Interactive touch screen with straightforward buttons for easy navigation
- Adjustable text sizes and margins, with both portrait and landscape mode
- Electronic paper display delivers an extraordinary reading experience
- Longer battery life
“The availability of new devices that empower consumers with the freedom to purchase content from a variety of sources will be a major driver to the success of the digital publishing market,” says Allen Weiner, research vice president, Gartner. “Sleek devices with consumer‐friendly features – including the capability to purchase content on the go – that support open eBook standards will introduce the eBook experience to an entirely new generation of readers. Publishers, who have been on the sidelines waiting for market maturity, will now be inspired to become eReader evangelists.”
Where to Get Yours:
The IREX DR800SG with a leather cover is available at select Best Buy locations, where you can see, touch, and even test the device. The IREX DR800SG has an MSRP of $399.99. Wireless access to download content is included in the cost of the DR800SG and no contract is required.
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