The net is buzzing with rumors about a touchscreen tablet computer from Amazon with a full color LCD screen, set to take on Apple’s iPad in 2011 (just in time for the Christmas season, no doubt!).
We’ve learned that Amazon recently placed orders with Quanta Computer, and reportedly plans to partner with E-Ink Holdings for the upcoming touchscreen tablet, as reported Tuesday by Taiwanese industry publication DigiTimes. This new Amazon device is expected to have an LCD touch panel display with fringe field switching technology.
Forecasted to begin shipping in the second half of 2011, with the initial order pegged at between 700,000 and 800,000, the device would be a huge departure from the current Amazon Kindle, which offers a month-long battery life, but displays in black and white.
While the Kindle still has strong sales, it is reported that Amazon has had trouble finding success in markets outside of North America and Europe.
According to our sources, Amazon will reduce the Kindle’s price to increase demand within the education and consumer market, while the new tablet PC will leverage its software and content to take on the Motorola Xoom, the Microcruz, and the iPad 2.
Amazon recently reduced the price of the basic Kindle with a new ad-supported model that sells for $114. The device comes with a $25 discount in exchange for unobtrusive ads being displayed on the bottom of the home screen and screensaver.


As is expected, dozens of eReaders will be launching over the next few weeks, in advance of the busy Christmas shopping season. Today, we learned that Entourage is preparing to release a pocket-sized version of its eDGe eReader/tablet.
Sony is expected to introduce two new Sony Reader models in the near future.
602 Pro features a 6″ screen, WiFi & Bluetooth connectivity, 2 GB of storage, and is powered by Linux.
Literati by The Sharper Image actually fits more into the tablet category, and features a 7″ full color LCD display, WiFi connectivity, and access to the Kobo bookstore.
Borders is now taking orders for the Libre eReader, a new five inch monochrome LCD eReader. Originally announced back in late summer 2009, the Libre comes in black only at the $119.99 price, and lacks some of the features of