Yesterday, Barnes & Noble announced a new $249.00 Nook tablet…it features a 7″ color touchscreen, comes preloaded with Netflix and Hulu, and is set to take on the Kindle Fire. Will it be able to steal Kindle’s Fire?
Frankly, I just don’t see that happening. Already the reviews on the new Nook tablet are lukewarm…no one’s really singing the praises. No real innovation has been mentioned. In short, the Nook tablet will likely appeal to current Nook owners, and loyal Barnes & Noble shoppers, but it will not be able to compete with the Kindle Fire.
Why? Well, to be honest, at the price point of $249.00, compared to Kindle Fire‘s $199.00 price point, more people will choose Kindle Fire without even comparing the two. And, once they do compare them, there will really be no question…Amazon’s offering one year’s membership to their Amazon Prime program with the $199.00 Kindle Fire, and this membership INCLUDES streaming video, music, and access to Amazon’s new lending library for Kindle books. That alone means a huge savings for most tablet owners…with the price of the average book around $9.99, your Prime membership quickly saves you money on the latest books, movies, and more.
Frankly, with all that Amazon is offering with the Kindle Fire, I cannot even imagine that anyone would seriously consider buying any other comparable tablet over the Kindle Fire.


Barnes & Noble’s Nook Color


